People share things that make them look good to others. Knowing and talking about cool things makes you seem cool. If you downloaded the game within the first few days of its release, chances are you were prompted to do so by a friend. And although word of mouth is the primary factor behind most purchasing decisions, only 7 percent of it happens online. This idea alone is what made Pokémon Go blow up long before social media got ahold of it. We tend to select particular people who we think would find that given piece of information most relevant. We don’t necessarily share an interesting news story or recommendation to everyone we know (aside from Facebook). It’s naturally directed toward an interested audience. Secondly, word of mouth is more targeted. We are constantly selling thoughts, ideas and products in our daily conversations. We take the word and opinions of those around us as bond. Think about the last new restaurant you tried or that app you downloaded because your friend suggested it.
We are more likely to trust the opinions of our family and friends than an advertisement. It's way more effective than more traditional advertising techniques for two key reasons. Word of mouth is the primary factor behind 20 to 50 percent of all purchasing decisions. However, its newfound success is built upon some fundamental ideas, many of which John Berger outlines in his book, " Contagious: Why Things Catch On." Yet somehow in our technology-obsessed and overly-connected world, a niche brand managed to break through the noise and come out on top.
It was geared more toward Anime lovers and cartoon-aged kids,” he explained. “Pokémon was huge long before social media, but the culture was much more niche. “Social influence is critical when it comes to engaging new people, especially those outside of your target audience,” Worker told 3p. Social influence played a critical role in making Pokémon Go happen. It leverages the power of social influence Folks are moving outside in hoards and engaging with one another," Worker said. Whether it’s an excuse for exercise and exploration, social engagement, or simply to geek out on nostalgia at such a graceless period in our history. “This gives a reason for just about anyone to be interested. “It combines the mobility of the Game Boy, the physical fun/exercise of the Wii, and the exciting new experience of location-based augmented reality.” “What makes Pokémon Go so intriguing is the fact that it encourages people to be more socially and physically active” said Jeremy Worker, a marketing and publicity specialist for social influencers and purpose-driven brands. And now we can use that obsession for a greater good - capturing playful, colorful monsters running rampant through our streets and towns. We’re already obsessed with our phones as it is. It’s no surprise that a digital revamp of the nostalgic game millennials grew up playing on their Game Boys would be so huge. What started as a humble pair of video games for the original Game Boy quickly became the second most successful and lucrative video game-based media franchise in the world, behind only Nintendo's Mario. The franchise has been popular since the mid 1990s, spanning both eastern and western cultures. In fact, the game has been around for ages. And even if Pokémon Go is just a flash in the pan, it’s interesting to see how it changed the game when it comes to leveraging the power of social influence.Īt first glance, there’s nothing inherently new about Pokémon Go. Yes, a game where you wander around the neighborhood catching virtual monsters is probably the most successful app of all time.
It now exceeds Twitter in daily average users and has a higher average user time than Facebook, Instagram, Snapchat and WhatsApp. In the first week, the app had over 10 million downloads. Pokémon Go has quickly and unexpectedly become a wildly successful global phenomenon.
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