You have something you want your audience to do. That action you’re trying to get your audience to take might be something like: Through a campaign, you persuade your audience to take a specific action. When we say “music marketing,” we mean actively putting your music in front of your desired audience through a concerted effort called a campaign. But to keep things moving, let’s just say that marketing can either encompass or overlap with all those efforts. Experts will debate the differences between those various pursuits. From publicity, to promotion, to advertising, and more. It’s also about, ya know, reaching the right people and turning them into fans in the first place.Ī lot can fall under the marketing umbrella. Music marketing is the process of satisfying your fans’ needs for your music, merch, and concerts. You can accomplish a lot with DIY music marketing tactics and a small budget.
If you’re reading this, it’s probably safe to assume you don’t have a fancy management team or big label handling your marketing. Yes, that’s where this whole music marketing thing comes in. Now you need to get your existing fans excited, reach new listeners, and find more ways of earning money from your music. You’ve written and recorded a song or album you’re proud of. If you’re like a lot of artists, music marketing is that scary thing you’re supposed to do once you’ve finished making the music.
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